My wife and I passed through Stephenville, Tx..Staying in Grandbury and I was impressed at he number of people in restaurants wearing TSU apparel. I say this because of TSUs close proximity with TCU, SMU, Baylor, and Texas. Also, I like visiting stadiums. Seen most in the LSC, but there is some serious construction going on at TSU. I think the biggest fan support I have seen with regards to apparel has to be...West Texas...again, impressive given the proximity to Texas Tech